Privacy Policy

Effective: 1 April 2008

Purpose of this Privacy Policy

We at Edsine.com recognize the importance of protecting your personally identifiable information (such as your name, phone number, e-mail address and other contact information etc.) that you provide to Edsine.com (the "Web site"). This Privacy Policy sets forth our policies regarding the collection, use and disclosure of your Personal Information both through our online and offline operations.

The purpose of this Privacy Policy is to tell you how Web site strives to better serve you by keeping you informed of promotions, products and services, while, at the same time, safeguarding your personal information. Our intent is to bring you offers and discounts that we believe are relevant to your interests offered by Web site.

This Privacy Policy is incorporated into, and part of, the Terms of Use, which govern Web site.

What Personally Identifiable Information Edsine.com Collects and How it is Collected

To the extent you use our Site, we may also collect information about your use of our Site, transactional and account information, e-mail and other information related to communications to our Site.

How Personally Identifiable Information is Used and Disclosed by Web site

Usage

We strive to ensure that we give you a stress-free rental experience and are dedicated to building a rewarding and lasting relationship with every customer. In order to provide the level of service we believe you expect from us, we may use your Personal Information for the following purposes:

To provide the services and offerings that you request, and to communicate with you regarding such services and offerings;

  • To do all things necessary to administer those services;
  • To research, develop, manage, protect and improve our Site and services;
  • To maintain and develop our service-oriented software and other business systems; and
  • To analyze data.

We also use your Personal information or some discrete part such as your E-mail address for other purposes. For example, such information may be used to process and track your transactions and to send you information about our special offers, discounts, other information and materials that may be of interest to you. If you use our Site, information may also be used to evaluate what portions of our Site are visited more often than others, determine where visitors came from, where they go, and how long they stay on a particular page, or on our Site in general.

To do this, it is often necessary to share this information with carefully selected vendors and business partners we work with, such as companies that manage accounts, offer affinity, frequent-user, and reward programs, and companies that perform marketing services and other business operations for us. For more information see Disclosing below.

Disclosing

We may disclose your Personal Information to affiliated and non-affiliated organizations including, for example:

  • To entities that provide services on our behalf;
  • To your credit card issuer;
  • To credit reporting and fraud checking agencies; To debt collection agencies, if you fail to pay monies owed to us;
  • To government or private organizations responsible for the processing or handling of traffic or parking related violations;
  • To government, regulatory and law enforcement agencies where the disclosure is required or authorized by law, and otherwise as we believe is necessary or appropriate to satisfy any law, regulation or other governmental request, to operate our Site properly, or to protect or defend our rights or the or rights well-being of our employees, users or others or if you are involved (or are suspected by governmental authorities or our security functions to be involved) in any illegal activity, even without a subpoena, warrant or court order.
    We may also transfer or assign your information to third parties as a result of or in connection with a sale, merger, consolidation, change in control, transfer of assets, reorganization or liquidation. For more information see our Privacy Policy Effective Section below.

Web site and Internet Privacy

If you use our Site or otherwise interact with us via the Internet, the following privacy-related policies also apply:

Web site Tracking and the Use of Cookies and Other Technologies

If you use our Site, certain Personal information may be collected in the course of your use of our Site. As with many Web sites, we may use both session based and persistent "cookies" and/or other technology (e.g., web bugs, e-mail bugs, clear GIFs, web beacons, tracker GIFs and "clickstream" data logs) in our Site and other Web sites, or in our electronic communications with you, to enhance the functionality of our Site and services and to make your transactions and other activities more convenient and efficient. These technologies may vary, but in many cases may involve a small file stored locally on the computer used to access our Site (commonly referred to as a "cookie"), and may be used to store and collect information relating to your viewing and use of our Site and our correspondences with you. We use cookies to track Web site trends and patterns. This helps us understand our users needs better and improve areas of our Site.

Most cookies expire after a defined period of time, or you can delete your cookie file at any time. Most web browser software is initially set up to accept cookies. You can reset your web browser software to refuse cookies or to indicate when a cookie is being sent. However, some parts of our Site will not function properly or may be considerably slower if you refuse cookies. For example, without cookies, you will not be able to set personalized preferences, and/or may have difficulty completing transactions.

We may collect your computer's IP (Internet Protocol) address and domain name address, the identity of your Internet service or access provider, the type of web browsing software you use, your computer's operating system, the URL of the web page from which you came to visit our Site and the language you selected for your web browsing software (collectively referred to herein as "clickstream data"). We use these technologies, for example, to identify our users, to help diagnose problems with our server, and to administer and promote our services.

Links to Other Web sites

Our Site may contain links or references to other Web sites outside of our control, and the privacy policies of these sites may differ from our own. Please be aware that we have no control over such Web sites and our privacy policy does not apply to such Web sites. We advise you to check the privacy policies of such sites before disclosing any personal information via such sites.

How We Protect the Security of Personally Identifiable Information

The security of your personal information is an important concern to us. We exercise reasonable care in implementing generally accepted standards of technology security in order to protect information collected via our Site from loss, misuse and unauthorized access, disclosure, alteration or destruction, such as firewalls and Secure Socket Layer (SSL) encryption for some of your more sensitive information.

Unfortunately, "perfect security" does not exist on the Internet, and no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your information, we cannot guarantee that any information stored on our servers, or transmitted to or from a user, will be free from unauthorized access.

You are responsible for maintaining the strict confidentiality of your account passcode, membership numbers and pin numbers, and you shall be responsible for any access to or use of our Site by you or any person or entity using a passcode provided to you, whether or not such access or use has been authorized by or on behalf of you, and whether or not such person or entity is your employee, relative or agent. You agree to (a) immediately notify us of any unauthorized use of your passcode, account or membership number, or any other breach of security, and (b) ensure that you exit from your account at the end of each session. It is your sole responsibility to control the dissemination and use of your passcode, control access to and use of your account and membership number, and notify us when you desire to cancel your account on our Site. We will not be responsible or liable for any loss or damage arising from your failure to comply with this provision.

We will never request that you send us any sensitive information, such as your credit card number, passcode or pin number, in an e-mail or into a Web site that is not located at the Edsine.com. If you receive an e-mail or other correspondence requesting that you provide any such information to a Web site that is not on such domain name or via e-mail, please do not provide such information, and report such request to support@edsine.com

Changes to this Privacy Policy

We reserve the right, at our discretion, to change, modify, add, or remove portions from this Privacy Policy at any time so visitors are encouraged to review this Privacy Policy at the inception of each session.

Your Acceptance of this Privacy Policy

By using our Site, or otherwise providing your personal information to us, you signify your acceptance of our Privacy Policy. If you do not agree to this policy, please do not use our Site or provide any personal information to us.

Privacy Policy Effective Date: April 1, 2008

If we materially change the way your personal information will be used, we notify you by way of either prominent posting on our site, e-mail and/or mail. We encourage you to periodically review this Privacy Policy in order to keep apprised of minor changes and of our current privacy practices. This privacy policy was last modified on July 29, 2009.

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